Wednesday, April 12, 2006

Fox News Ratings

I just heard that the President's approval ratings, along with the Republicans in Congress were at an all time low in a recent Washington Post / ABC News poll.

Thinking about this some more, I was curious to find out if there was any relationship between the ratings of Fox News Channel and the general negative perception of the Republican Party. Since Fox News is generally perceived to have a conservative bias, it would seem to me that either 1) ratings would not change if a loyal base of viewers are responsible for most of the audience or 2) ratings would drop if their viewers represented a broader spectrum of attitudes. Of course, there's some other data that would be necessary to fully relate the two to each other (increases in ratings with improved approval ratings, current affairs, changes with other news networks).

My personal suspicion is that the ratings are fairly immune to the approval ratings but I could be wrong.

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