Packaging

I've always found marketing interesting. Consider this - the redesign of Tropicana's packaging in January also happens to correlate with a 20% drop in Tropicana sales. The juice itself hasn't changed. The packaging is the only difference. But now Tropicana is going to turn back. I wonder if the change is because people couldn't find Tropicana or because they saw the package and they chose not to drink it. Pretty wild!

via Freakonomics Blog