Shorter Names

I recently heard that Pizza Hut was changing its name to "The Hut" because they wanted to try and show that they were more diverse. Now I'm reading that Radio Shack is planning on changing their name to "The Shack." www.theshack.com redirects to Radio Shack, but www.thehut.com is an electronics store.

Will this be a trend? These new names sort of sound like some sort of 21st Century marketing scheme that will seem really dated in about 10 years.