Saturday, September 12, 2009

The NFL Blackout Policy is Obsolete

The NFL recently announced that blacked out games would be available the next day online for a few days for fans to watch.

In my opinion, the NFL blackout policy is a relic from when it was first initiated.

If you're not familiar with it, the blackout policy is a rule that states if a game is not sold out, it will not be available live on television for that local market. I suppose when this rule was initiated in 1973, fans chose not to pay for the games and would prefer to sit comfortably and watch them at home. Or somehow the NFL was afraid that empty seats on television would be embarrassing.

The way that television and sports are today, this is a pretty obsolete and ridiculous rule, in my opinion. Do fans really consider the decision of whether to go to the game or just watch it on television? I think that fans who really want to go to the game will go, regardless of its availability on television. Those who don't like to attend sporting events or can't afford the cost, just won't go. If it's not on television that isn't going to change the minds of those people who can't or choose not to afford it.

To me, the policy is implying that there is no difference between watching the game live and watching it in person besides the price and that people who watch at home are somehow freeloading. Going to a game in person requires not just the financial investment but also a big time commitment of getting to the stadium and waiting through all the traffic. On the flip side, there are benefits of being at the game as well, such as being part of the crowd, being able to see the whole field, tailgating and socializing.

Now with DirecTV, if a game is blacked out, a fan is probably more likely to go to their local bar that has a satellite dish than to the game anyways. Maybe they should black out unsold games on DirecTV so that people will move back to their local metropolitan areas and go to the game instead.

So would you go to more NFL games if your team was blacked out? I think you'd probably just stop being a fan. After all, the best advertisement for the local team is the actual games themselves! I expect that in the near future this policy will be reversed.

1 comment:

Blogman said...

One other thing about this -

There are so many other entertainment alternatives today. I really think that if a game was blacked out, fans would just find some other way to entertain themselves and just not care as much. Personally, I find that I'm the strongest fan when I can follow the team for as many games as possible. The more games I miss, the less interested I am in the season.