The Death of Spider-Man

Marvel teased a storyline called "The Death of Spider-Man" for their upcoming books. Turns out the story is in their alternate universe, the Ultimate Universe. Hard to get too excited about this - after all, "anything can happen" in the Ultimate Universe and nearly anything does - even Wolverine is dead in that universe! But since anything can happen, it feels irrelevant and I don't think anyone is really going to care.