Wednesday, January 21, 2009

Is Pepsi Using Obama's Popularity for Marketing?



I noticed at the inauguration that a number of people had bags from Pepsi, with the word "Hope" on them. The "O" on these bags was replaced with the Pepsi logo. No big deal, right? Then I saw a commercial on television for Pepsi, with the same logo and words like "Hope" and "Joy" and the Pepsi logo replacing the O. Again, not a big deal. But in that same commercial, was a "Yes You Can" with the Pepsi logo replacing the O. I realize everybody is jumping on the Obama bandwagon trying to market their products but isn't this extreme? It also seems to me that the new Pepsi logo and the Obama logo from the '08 campaign look very similar. Judge for yourself.

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