Toll Free

Now that cellular phones are so ubiquitous, do you think toll free numbers actually help companies? After all, the toll free number prevents long distance charges, but with cell phones those are nearly non-existent. In addition, a toll free call still counts against your cell phone minutes, so it's not really "free." Perhaps most people still have their land line, so the toll free call is nice, but for most of my peers, who have cell phones as their primary phones, it doesn't seem as useful.